Warren Buffett said he wanted to prove himself as a hotshot salesman, and he did! The Chairman and CEO of Berkshire Hathaway spent Sunday behind the sales counter at Borsheims Fine Jewelry & Gifts and made dozens of sales. Mr. Buffett’s skills, combined with the buying power of tens of thousands of Berkshire Hathaway shareholders, led Borsheims to its best weekend ever.
Mr. Buffett sold several items, including anniversary rings for couples celebrating their 30th and 50th anniversaries, necklaces and watches. He talked with customers about their purchases and closed the deal for many buyers. One couple was looking to replace a wedding ring the wife lost on vacation, and Buffett told of a similar thing happening to his first wife, Susan Buffett. He told customers that he never regretted buying jewelry for his family members.
In all, sales at Borsheims for the first week of the Berkshire Hathaway shareholder discount period were up 45% over last year. That period includes Berkshire Hathaway shareholders weekend and the time on Sunday when Warren Buffett sold jewelry.
Borsheims President & CEO Susan Jacques said it was Borsheims best weekend of sales ever. “We knew Warren would be a successful salesman and he did not disappoint,” Jacques said. “We’ll welcome him back to our expert sales team anytime.”
Borsheims is one of the nation’s largest independent jewelry stores. Proudly celebrating its 22nd year of being a Berkshire Hathaway subsidiary, the store is known for its extensive selection of jewelry, watches and gifts, its exemplary customer service and its exceptional “Borsheims price.”
For video of Mr. Buffett behind the sales counter at Borsheims, click here.
For photos of Mr. Buffett behind the sales counter at Borsheims, click here.
