CNN Money anchor Poppy Harlow profiles Borsheims’ Susan Jacques during the 2011 Berkshire Hathaway annual shareholders’ meeting.
CNN Money anchor Poppy Harlow profiles Borsheims’ Susan Jacques during the 2011 Berkshire Hathaway annual shareholders’ meeting.
Warren Buffett said he wanted to prove himself as a hotshot salesman, and he did! The Chairman and CEO of Berkshire Hathaway spent Sunday behind the sales counter at Borsheims Fine Jewelry & Gifts and made dozens of sales. Mr. Buffett’s skills, combined with the buying power of tens of thousands of Berkshire Hathaway shareholders, led Borsheims to its best weekend ever.
Mr. Buffett sold several items, including anniversary rings for couples celebrating their 30th and 50th anniversaries, necklaces and watches. He talked with customers about their purchases and closed the deal for many buyers. One couple was looking to replace a wedding ring the wife lost on vacation, and Buffett told of a similar thing happening to his first wife, Susan Buffett. He told customers that he never regretted buying jewelry for his family members.
In all, sales at Borsheims for the first week of the Berkshire Hathaway shareholder discount period were up 45% over last year. That period includes Berkshire Hathaway shareholders weekend and the time on Sunday when Warren Buffett sold jewelry.
Borsheims President & CEO Susan Jacques said it was Borsheims best weekend of sales ever. “We knew Warren would be a successful salesman and he did not disappoint,” Jacques said. “We’ll welcome him back to our expert sales team anytime.”
Borsheims is one of the nation’s largest independent jewelry stores. Proudly celebrating its 22nd year of being a Berkshire Hathaway subsidiary, the store is known for its extensive selection of jewelry, watches and gifts, its exemplary customer service and its exceptional “Borsheims price.”
For video of Mr. Buffett behind the sales counter at Borsheims, click here.
For photos of Mr. Buffett behind the sales counter at Borsheims, click here.
Want to see the Oracle of Omaha at work behind the counter at Borsheims?
Okay, here you go!
(With much thanks and props to the wonderful Mele Mason of Mason Video)
As Warren Buffett promised during the Berkshire Hathaway annual shareholders’ meeting, a team of people transcribed everything at the annual meeting that related to David Sokol and Lubrizol. The transcript is now available on Berkshire Hathaway’s website:
The husbands of a few very lucky women purchased rings for them. One couple was celebrating their 50th anniversary. The other couple was celebrating their 30th anniversary.
Another couple had lost their wedding ring in a hotel on vacation. They told Mr. Buffett their story and he related a story that his late wife, Susan Buffett, had lost a ring in a similar situation many years ago.
A young man who just graduated from college purchased a watch for himself as a graduation gift. Imagine the story he’ll have when he tells people his salesman was Warren Buffett!
And our favorite story, a woman who purchased jewelry here at Borsheims both Friday night and Saturday came back for more when she heard Mr. Buffett was selling. She bought a beautiful Ashoka diamond ring from him. Who says you can’t shop at Borsheims three days in a row? And when you’re getting the Berkshire Hathaway shareholder discount, you’d better take advantage of it!
Especially if you’re a fan of Squawk Box on CNBC. You know they’ll be wrapping up all the great things that happened during Berkshire Hathaway shareholders weekend, and they’ll be doing it live from Borsheims starting tomorrow (Monday) morning at 5:00am!
We’re excited to have Becky Quick and crew in the store not-so-bright and very, very early. They’ll be here throughout the day, too, so if you’re still in Omaha, stop by. Borsheims opens for shopping at 10:00 Monday morning and is open until 8:00pm.
Your Berkshire Hathaway shareholder discount is good through Saturday, May 7.
I’m no bridge expert, but I’m pretty sure that when you sit down for three hours to play bridge, you must love the game. That’s exactly what Bill Gates did this afternoon. Even though Warren Buffett spent his usual bridge playing time selling jewelry at Borsheims instead, Mr. Gates sat right down and played several hands of bridge with Berkshire Hathaway shareholders.
Not a bad afternoon, huh? Warren Buffett selling jewelry. Bill Gates playing bridge. And thousands of Berkshire Hathaway shareholders fed, bejeweled, and now headed home happy with purchases in hand.
See you next year, shareholders! We love hosting you at Borsheims!
If Warren Buffett ever retires as Chairman and CEO of Berkshire Hathaway, we’d be proud to offer him a new job as salesman at Borsheims! In just about one hour this afternoon, Mr. Buffett made several big sales. The shareholders who were able to purchase from Mr. Buffett enjoyed chatting with him and having their photos taken.
We snapped a few pictures ourselves:

Warren Buffett uses his best sales line with a Berkshire Hathaway shareholder and shopper at Borsheims.
We think Mr. Buffett enjoyed his time here, too. Maybe he had so much fun that he’ll want a part-time gig here. We’re always looking for a top-notch salesman like Warren!
Great story about Warren Buffett’s time today as a salesman!
With Berkshire Hathaway shareholders weekend about to wrap up (Borsheims closes at 4 today), we realize you may want to do even more shopping. Don’t worry, we have the perfect solution!
The Borsheims Berkshire Hathaway gift card is a new product this year. You can purchase one in any denomination and it will allow the user of the gift card to receive Berkshire Hathaway shareholder pricing no matter when they use it.
What a great gift! And the recipient doesn’t even have to be a Berkshire Hathaway shareholder to receive the discount.
So come in and buy a gift card, and remember that the regular discount period runs through Saturday, May 7, at Borsheims and ends Monday, May 2, at Nebraska Furniture Mart.