Posts Tagged ‘borsheims’

Coverage of Warren Buffett selling jewelry at Borsheims

Friday, May 6th, 2011

Omaha World Herald: Record Sales at Berkshire’s stores

Bloomberg Business Week: Buffett boosts jewelry store sales

Forbes blog: Warren Buffett Boosts Jewelry Sales at Borsheims

JCK Online: How Warren Buffett sells jewelry

Salesman Warren Buffett gives Borsheims Best Weekend Ever

Wednesday, May 4th, 2011

Warren Buffett said he wanted to prove himself as a hotshot salesman, and he did! The Chairman and CEO of Berkshire Hathaway spent Sunday behind the sales counter at Borsheims Fine Jewelry & Gifts and made dozens of sales. Mr. Buffett’s skills, combined with the buying power of tens of thousands of Berkshire Hathaway shareholders, led Borsheims to its best weekend ever.

Mr. Buffett sold several items, including anniversary rings for couples celebrating their 30th and 50th anniversaries, necklaces and watches. He talked with customers about their purchases and closed the deal for many buyers. One couple was looking to replace a wedding ring the wife lost on vacation, and Buffett told of a similar thing happening to his first wife, Susan Buffett. He told customers that he never regretted buying jewelry for his family members.

In all, sales at Borsheims for the first week of the Berkshire Hathaway shareholder discount period were up 45% over last year. That period includes Berkshire Hathaway shareholders weekend and the time on Sunday when Warren Buffett sold jewelry.

Borsheims President & CEO Susan Jacques said it was Borsheims best weekend of sales ever. “We knew Warren would be a successful salesman and he did not disappoint,” Jacques said. “We’ll welcome him back to our expert sales team anytime.”

Borsheims is one of the nation’s largest independent jewelry stores. Proudly celebrating its 22nd year of being a Berkshire Hathaway subsidiary, the store is known for its extensive selection of jewelry, watches and gifts, its exemplary customer service and its exceptional “Borsheims price.”

For video of Mr. Buffett behind the sales counter at Borsheims, click here.

For photos of Mr. Buffett behind the sales counter at Borsheims, click here.

YouTube Video of Warren Buffett selling at Borsheims

Wednesday, May 4th, 2011

Want to see the Oracle of Omaha at work behind the counter at Borsheims?

Okay, here you go!

(With much thanks and props to the wonderful Mele Mason of Mason Video)

How Warren Buffett Sells Jewelry – Jewelers’ Circular Keystone – JCK

Tuesday, May 3rd, 2011

How Warren Buffett Sells Jewelry – Jewelers’ Circular Keystone – JCK.

Omaha World Herald: Buffett, Gates play at Borsheims

Sunday, May 1st, 2011

While Warren Buffett sells, Bill Gates plays bridge. Pictures and story from the Omaha World Herald:

Buffett, Gates play at Borsheims – Omaha.com.

Buffett Says Sokol Episode Won’t Hurt Him, Berkshire

Sunday, May 1st, 2011

Great video of Warren Buffett selling jewelry at Borsheims during the Berkshire Hathaway annual shareholders’ weekend.

Buffett Says Sokol Episode Won’t Hurt Him, Berkshire.

Omaha World Herald: Buffett meeting tops Gaga show

Sunday, May 1st, 2011

First there was the Berkshire Hathaway-Anne Hathaway tie in. Now today, the comparisons with a Lady Gaga show!

Buffett meeting tops Gaga show – Omaha.com.

So what exactly did Warren Buffett sell at Borsheims?

Sunday, May 1st, 2011
Warren Buffett and Borsheims President & CEO Susan Jacques look over pricing for a piece of jewelry.
We never release sales figures here at Borsheims, but we can tell you a few stories about what Warren Buffett sold here during the Berkshire Hathaway annual shareholders’ weekend.

The husbands of a few very lucky women purchased rings for them. One couple was celebrating their 50th anniversary. The other couple was celebrating their 30th anniversary.

Another couple had lost their wedding ring in a hotel on vacation. They told Mr. Buffett their story and he related a story that his late wife, Susan Buffett, had lost a ring in a similar situation many years ago.

A young man who just graduated from college purchased a watch for himself as a graduation gift. Imagine the story he’ll have when he tells people his salesman was Warren Buffett!

And our favorite story, a woman who purchased jewelry here at Borsheims both Friday night and Saturday came back for more when she heard Mr. Buffett was selling. She bought a beautiful Ashoka diamond ring from him. Who says you can’t shop at Borsheims three days in a row? And when you’re getting the Berkshire Hathaway shareholder discount, you’d better take advantage of it!

The Berkshire Weekend Fun isn’t over yet!

Sunday, May 1st, 2011

Especially if you’re a fan of Squawk Box on CNBC. You know they’ll be wrapping up all the great things that happened during Berkshire Hathaway shareholders weekend, and they’ll be doing it live from Borsheims starting tomorrow (Monday) morning at 5:00am!

We’re excited to have Becky Quick and crew in the store not-so-bright and very, very early. They’ll be here throughout the day, too, so if you’re still in Omaha, stop by. Borsheims opens for shopping at 10:00 Monday morning and is open until 8:00pm.

Your Berkshire Hathaway shareholder discount is good through Saturday, May 7.

Bill Gates LOVES Bridge

Sunday, May 1st, 2011

I’m no bridge expert, but I’m pretty sure that when you sit down for three hours to play bridge, you must love the game. That’s exactly what Bill Gates did this afternoon. Even though Warren Buffett spent his usual bridge playing time selling jewelry at Borsheims instead, Mr. Gates sat right down and played several hands of bridge with Berkshire Hathaway shareholders.

Bill Gates plays bridge at Borsheims

Not a bad afternoon, huh? Warren Buffett selling jewelry. Bill Gates playing bridge. And thousands of Berkshire Hathaway shareholders fed, bejeweled, and now headed home happy with purchases in hand.

See you next year, shareholders! We love hosting you at Borsheims!